The Brands We Carry
Every brand on our shelf is professional-grade and used in-chair by our stylists — meaning we don’t just sell these products, we work with them every day. Below is a quick guide to what each brand is known for, so you can pick a take-home routine that matches the work we did at your appointment.
Lasio
Keratin SmoothingFounded by Nadine Ramos, Lasio is a salon-only brand known for its One Day Keratin Treatment — an in-salon smoothing service that removes up to 100% of frizz and about 90% of curl, with results lasting up to four months. Their newer California Keratin formula is vegan and formaldehyde-free for clients who want the smoothing benefit with a cleaner ingredient profile.
Best for: Frizz reduction, smoothing, blowout extension
Milbon
Japanese Premium CareFounded in Osaka in the early 1960s, Milbon is Japan’s leading professional haircare brand and is carried in over 40,000 high-end salons worldwide. Through nano-level hair analysis, Milbon identified Stick-Shaped Voids (SSVs) — a common form of damage at the cortex — and developed their SSVR-Silk repair ingredient to refill them. Sold exclusively through authorized salons.
Best for: Damage repair, smoothing, color-treated and chemically processed hair
Oribe
Luxury & EditorialLaunched in 2008 by hairstylist Oribe Canales and Daniel Kaner, Oribe is the editorial-world standard for luxury finishing products. The brand was the first to infuse a fine fragrance — a custom blend of bergamot, Sicilian orange, sandalwood, tuberose, and jasmine, developed with a Côte d’Azur perfume house — into hair care. Best known for premium dry shampoos, texture sprays, and finishing oils.
Best for: Finishing, texture, fine-fragrance haircare, special-occasion styling
Paul Mitchell
Professional HeritageFounded in 1980 by hairstylist Paul Mitchell and John Paul DeJoria with $700 and three products, John Paul Mitchell Systems became the first professional haircare company to take a public stand against animal testing. Forty-plus years later, the family of brands includes Awapuhi Wild Ginger, Tea Tree, MITCH, and MarulaOil — sold exclusively through licensed professionals.
Best for: Everyday care across all hair types, scalp care, cruelty-free routines
R+Co
Modern StylingLaunched in 2014 by celebrity stylists Howard McLaren, Garren, and Thom Priano, R+Co built its reputation on modern styling formulas that are paraben-free, sulfate-free, gluten-free, and petroleum-free. Their R+Co BLEU couture collection — developed with Garren — pushes into high-performance, multi-use products designed across hair types and textures.
Best for: Styling, texture, modern editorial finishes, clean-ingredient routines
äz Haircare
Sulfate-Free Color CareLaunched by 35-year industry veteran Rodger Azadganian with creative direction from former Vidal Sassoon senior creative director Jeremy Davies-Barbala, äz (pronounced “oz”) is a curated 13-product line built on a “less is more” philosophy. Every formula is sulfate-free, color-safe, and keratin-safe — designed to protect chemically treated hair without compromising performance.
Best for: Color-treated and keratin-treated hair, simplified routines
Ask Your Stylist at Your Next Appointment
We’ll match your hair’s actual needs — texture, color treatment, scalp type — to the brand and formula that earns its place in your routine. No upsell, no guesswork.
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